Ian Richmond’s education started right here at Medicine Hat College, he was part of the very first Bachelor of Applied Visual Communications degree class in 2003. He later graduated with a Master of Arts with Distinction in Graphic Communication from the UK’s University of Hertfordshire in 2016.
His design practice harnesses principles related to polysemy, semiotics, pictograms, and typography to produce solutions for better-informed design and communication, thereby fostering comprehension amongst culturally diverse participants. He is a proponent of using the vernacular (locally specific ideas, artifacts, culture) to utilize what is available in one’s environment to solve problems locally—using what we have around us promotes sustainable thinking and living, empowering us to take an active approach to improving our lives through communication and design.
As an educator, he strives to empower his students by introducing interdisciplinary approaches that address a range of social, economic, and environmental issues, ensuring that they think beyond the final outcome/design solution. Furthermore, he feels it is important for students to question and challenge why and what it is that they are learning and to document to exhaustion every step of their process; he is much more interested in the journey than the final destination.