Marketing ultimately hinges on the ability to comprehend human motivation in order to understand the attitudes and behaviours of people and organizations. In this course, students investigate the theory and practice of persuasion, learning to use these concepts to develop persuasive and compelling stories in visual, verbal and written formats. This course is a Mt. Royal University course for students in their Third and Fourth year. The numbering system is based upon their guidelines. Students register through Medicine Hat College but pay MRU fees. NOTE: Students cannot receive credit for both MKTG 315 and MKTG 3150.
Credits: 3.00