Programs & Courses
MKTG 345 - Managing Marketing Relationships
Managing Marketing Relationships
Business success depends on relationships with diverse groups of people, including customers, employees, shareholders, suppliers, distribution partners, communities and regulators. In this course students will learn to identify, evaluate and prioritize these relationships. This will include areas of study such as social exchange theory, market segmentation and network analysis. NOTE: Students cannot receive credit for both MKTG 345 or MKTG 3458.
Prerequisite: MKTG 325 or MKTG 17