Business success depends on relationships with diverse groups of people, including customers, employees, shareholders, suppliers, distribution partners, communities and regulators. In this course students will learn to identify, evaluate and prioritize these relationships. This will include areas of study such as social exchange theory, market segmentation and network analysis. This course is a Mt. Royal University course for students in their Third and Fourth year. The numbering system is based upon their guidelines. Students register through Medicine Hat College but pay MRU fees. NOTE: Students cannot receive credit for both MKTG 345 and MKTG 3458.
Credits: 3.00