The marketer’s ability to understand complex issues today andanticipate change in the future drives competitive advantage. In this course, students will learn to determine the relevant contextual variables that impact strategy, such as the size and culture of the business, the nature of the industry, the competitive dynamics, and the relevant political, legal, social and technological trends. Third and Fourth years of the BBA program are Mt. Royal University courses. The numbering system is based upon their guidelines. NOTE: Students cannot receive credit for both MKTG 3558 and MKTG 358.
Credits: 3.00