The marketer’s ability to understand complex issues today andanticipate change in the future drives competitive advantage. In this course, students will learn to determine the relevant contextual variables that impact strategy, such as the size and culture of the business, the nature of the industry, the competitive dynamics, and the relevant political, legal, social and technological trends. NOTE: Students cannot receive credit for both MKTG 358 and MKTG 3558.
Credits: 3.00