This course engages students in the constantly changing nature of digital marketing and social media. It examines the leading edge of technology and practice and how it impacts on a whole range of other disciplines, such as `traditional marketing, management, international business and business strategy. It also exposes students to key concepts and theories relating to online communities and social networking. It covers the development of effective social media engagement strategies such as, social media user behavior, online community and personalization. NOTE: Studentscannot receive credit for both MKTG 271 and SEMM 271 toward the completion of the Sport & Event Marketing and Management program.
Credits: 3.00