Programs & Courses
SEMM 325 - Evidence Based Event Marketing
Evidence Based Event Marketing
Students will learn how to support effective marketing decisions through effective data gathering, focused marketing research and analysis, and the application of various methodologies to gain insight. A key outcome of this course is the initial development of an event marketing plan. NOTE: Students cannot receive credit for both MKTG 325 and SEMM 325 toward the completion of the Sport & Event Marketing and Management program.
Prerequisite: SEMM 17