News and Events
Prevent the Spill to help end period poverty
October 26, 2020
With a goal of ending period poverty in our city and surrounding communities, business administration and art and design students at Medicine Hat College (MHC) have set out once again to collect menstruation products for the Medicine Hat and District Food Bank.
This year’s campaign is called Prevent the Spill, and aims to match last year’s numbers by raising over 14,000 pounds of menstruation products.
Tara Williams, a business instructor at MHC, says, “The outstanding support we received from the community last year provided the Food Bank with a full year’s supply of products, as well as put products into the schools.
“We want to reach that number again to ensure that every person in our community has access to the products they need for another full year.”
Celina Symmonds, executive director of the Medicine Hat & District Food Bank, says the Food Bank sees 65 to 75 families a day, with 49% of those being single parent homes with female heads of household, making the need for menstruation products as great as ever.
The Prevent the Spill campaign will look slightly different this time around, as the focus is not on challenging others to participate, but instead asking the community why they support the initiative and the message behind it.
“We’re asking the community to share why they feel it’s an important cause to support, why they feel compelled to contribute. People can share their message in a video, photo or story on social media to encourage others to donate if they can,” explains Williams.
A combined effort from two MHC classes, William’s marketing class came up with the tagline and messaging, while Ian Richmond’s applied art and design class provided the visuals.
“Witnessing how this campaign has helped so many people in Medicine Hat over the last few years, has been humbling, and given me such pride in our community. Getting this opportunity to now be a part of putting it all together has been such a fun and rewarding experience and I cannot wait to see our city come together once again to help each other out,” says RaeAnn French, a fourth year bachelor of business administration student.
The campaign kicked off Sunday and runs until November 16.
Those wishing to participate can drop off physical donations of products at Mr. Lube at 901 Kingsway Ave SE, or can donate via e-transfer to email@example.com with “Prevent the Spill campaign” mentioned in the notes along with the individual’s full name and address to receive a donation receipt.