Introduction to Marketing
Introductory look at the concepts and activities involved in the marketing of sport and entertainment events. Central to the course is understanding the marketing mix variables of product, pricing, promotion, and distribution. Other topics include consumer behavior, marketing research, and the strategic marketing process. NOTE: Students cannot receive credit for both MKTG 171 and SEMM 171 toward the completion of the Sport & Event Marketing and Management program.
- Hours: 42 hrs (3-0)