MHC student selected to compete in sales competition
Looking for ways to advance her skills and experience in marketing and sales, second-year Medicine Hat College (MHC) student, Hailey Gray, was selected to compete in the Alberta Intercollegiate Sales and Marketing Competition.
As a sport & event marketing and management (SEMM) student, Gray sold her passion for sports to the judges, landing her a position in the competition.
“To be accepted, competitors had to submit a 60-90-second video of themselves selling anything. I chose to talk about the benefits of youth in sports, as I am passionate about it, which makes it easier to sell,” explains Gray.
In the competition, held at SAIT, Gray was confronted with a marketing case related to finances. While she was nervous to approach the topic at first, she quickly learned the knowledge and skills she gained in her program were directly applicable to the task at hand.
“This competition taught me not to be afraid to try different things, even if they seem intimidating at the start. Every experience teaches you something new and I’m grateful for that.”
Her extensive experience in presentations throughout the program helped her build confidence in speaking in front of people and applying communication tactics.
Gray adds, the support and advice of her instructors, Dayna Felesky and Amber Farrer, were helpful throughout the entire process.
“It was amazing to have Dayna and Amber’s support throughout this process as they both have different industry expertise and experiences,” says Gray. “They have been our instructors for the past two years. I was always able to ask for help or support when needed, and they were always willing to share their advice.”
Amber Farrer, Hailey Gray, and Dayna Felesky at the 2025 Alberta Intercollegiate Sales and Marketing Competition at SAIT.
Felesky recommends students take part in applied learning experiences as a challenge to step outside their comfort zones.
“These experiences not only allow students to showcase the knowledge and skills they've developed throughout their diploma but also enable them to make meaningful contributions to real companies,” says Felesky. “We are proud of Hailey as she went above and beyond in preparing for her presentation, dedicating considerable time and effort to delivering a strong presentation that showcases her strong skill set.”
She adds, the SEMM diploma equips students with the skills needed for success in the industry and helps them stand out in competitive environments. Courses in communications, persuasion, and brand marketing help develop students to thrive in real-world contexts.
Gray is currently completing her final work placement with the Canada Special Olympics. After finishing the program, she plans to continue with the organization to gain further experience and build her career in the sport and event industry.
“I remember Hailey on her very first day in the program, and it has been amazing to watch her grow, work hard, and dedicate herself to her diploma. Seeing how far she has come is truly inspiring,” says Felesky. “She will be completing her student placement with the Special Olympics Canada Summer Games in Medicine Hat, and I have no doubt that she will make a meaningful impact there and wherever her career takes her.”