Sport and Event Sponsorship and Fundraising
This course focuses on strategies used for generating event revenue through fund-raising and sport and event sponsorship. You will be introduced to the concept of sponsorship and the process of meeting organization and sponsor needs in the sport industry. Marketing concepts will be adapted to meet the specific needs of sponsorship and fundraising campaigns and events. Relevant management strategies will be examined. Trends, issues and innovations in fundraising and sponsorship will be explored.
- Prerequisites: SEMM 200 or ACCT 200 & COMM 140 & SEMM 325
- Hours: 42 (3-0)