Global Marketing of Sports
This course provides learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. This course will provide students the marketing and management strategies necessary to manage international and professional events. Students will acquire the knowledge and skills to organize, plan, control sports and entertainment events while maintaining the highest levels of ethics at an international level.
- Prerequisite: SEMM 161 & SEMM 201
- Hours: 42 (3-0)