Evidence Based Event Marketing
Students will learn how to support effective marketing decisions
through effective data gathering, focused marketing research and
analysis, and the application of various methodologies to gain insight.
A key outcome of this course is the initial development of an event
marketing plan. NOTE: Students cannot receive credit for both MKTG
325 and SEMM 325 toward the completion of the Sport & Event
Marketing and Management program.
- Prerequisite: SEMM 171
- Hours: 42 (3-0)