Marketing and Design
This certificate serves as a stand-alone certificate that builds on students’ previous academic knowledge. In addition, this certificate includes a work integrated learning course that provides students with a hands-on learning opportunity where theory and practice are integrated.
Program Outcomes
Apply key marketing theories, frameworks, and tools to solve marketing problems. Formulate a marketing plan to meet the needs or goals of a business or organization. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Evaluate the impact of different marketing strategies for return on Investment (ROI) and achievement of business goals.
Graduation from a diploma at an accredited post-secondary institution.
Note: Special acceptance to the program can be made by the Dean if equivalent work experience, education or training if provided.
Graduation Requirements
Compete all required courses and attain a minimum GPA of 2.0.
Year One
Fall Semester
- AREL 329 - Web Design I
- MGMT 150 - Strategic Communications
- MKTG 171 - Marketing
- MKTG 325 - Evidence-Based Marketing
Choice one of:
- MKTG 315 - Science of Persuasion
- SEMM 251 - Sport and Event Sponsorship and Fundraising
Winter Semester
- AREL 429 - Web Design II (UI/UX)
- MKTG 345 - Managing Marketing Relationships
- MKTG 355 - Creating Brand Intelligence
- SEMM 271 - Digital Marketing
- MKTG 290 - Community Service Project
Credential:
Certificate
Duration:
1 year
Intake:
Fall
Campus:
Medicine Hat
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